Moai Team
Contact Us

EduTech & Knowledge Management Case Studies

Product architecture, custom platforms and knowledge systems development

Selected projects delivered for clients in Europe, USA and beyond

Boutique Software Studio Focused on Learning & Knowledge Systems

We are a specialized software development studio that builds educational and knowledge management products from the ground up. Our focus spans Learning Management Systems, corporate onboarding platforms, community-driven learning products, and peer-to-peer education initiatives.

We work with clients ranging from small niche online schools to large enterprises with 100k+ employees. Our approach combines deep product ownership, strategic architecture, thoughtful UX design, and end-to-end development.

We don't just build platforms—we design learning experiences and knowledge systems that solve real business problems. Our team understands the full product lifecycle, from initial concept through market launch and ongoing optimization.

Our Core Competencies

Learning Management Systems (LMS)

Comprehensive platforms for course delivery, progress tracking, and learner engagement

Knowledge bases and onboarding systems

Structured information architecture that gets people productive faster

Community-driven learning products

Social features that turn education into collaboration

Peer-to-peer education platforms

Enabling students to learn from and support each other

Deep product ownership means we think beyond code. We architect solutions, design experiences, and build systems that scale.

SmartExpert — LMS & Community Platform for Experts

The Challenge

Experts and trainers needed one unified platform to host, sell, and run their courses. Beyond just delivering content, they wanted to build real communities around their programs—fostering engagement, peer interaction, and long-term relationships with students.

What We Built

A complete B2B SaaS platform combining LMS, mini-CRM, and social network features. The platform handles everything from course structure to student communication, with built-in gamification to drive completion rates.

Our Role

We owned the entire product development cycle—from initial solution design and architecture through UX/UI design and full-stack development. We made all key technical and product decisions.

Platform Features

  • LMS core – Structured courses with modules, lessons, tests, and detailed progress tracking for each student
  • Multiple user roles – Teachers, moderators, and students with appropriate permissions and workflows
  • Built-in mini-CRM – User management, segmentation, and trigger-based email flows for marketing and student engagement
  • Internal social network – User profiles, friend connections, direct messaging, group activities, and discussion forums
  • Gamification mechanics – Progress bars, achievement badges, certificates, and motivation systems to improve completion rates
Technology stack: Go (backend), React (frontend)

Results & Impact

150+ B2B clients worldwide, primarily in USA and Ukraine markets.

The platform is used by well-known experts and trainers in their respective niches, enabling them to scale their educational businesses without technical complexity.

Clients report higher student engagement and completion rates compared to generic LMS solutions, thanks to the integrated community features.

Addictive Learning — Mobile Microlearning App

Making Learning Feel Like Social Media

Traditional learning platforms feel like work. We built a mobile-first microlearning app that feels like scrolling through your favorite social feed—because that's what users already know and love.

Platform:iOS and Android native apps
Market:Baltic countries
01

The Challenge

Make learning feel like familiar mobile content instead of a boring educational platform. Users spend hours on Instagram and TikTok—why can't learning be equally engaging?

02

Product Solution

Mobile LMS with vertical "feed-like" lessons that scroll naturally. Stories format where teachers can appear in stories, share quick updates, tips, and motivation—just like influencers do.

03

Monetization

Integrated in-app purchases and subscription models via mobile payment systems. Students can unlock premium content without leaving the app experience.

04

Our Contribution

We designed the complete product concept and UX, architected the system, and handled full development of both mobile apps and backend infrastructure.

Technology Stack

  • Flutter – Cross-platform mobile development for iOS and Android
  • Go – High-performance backend for content delivery
  • Native payment integrations for App Store and Google Play

Results & Impact

Several expert educators launched their courses on the platform successfully. The client received a differentiated mobile-first EdTech product that stands out in a crowded market.

User engagement metrics exceeded traditional LMS benchmarks, with students spending more time in-app and completing more lessons.

InGamer — Learning Platform for Esports Players

We built a specialized educational platform for the esports industry, helping players progress from beginners to semi-professional and professional levels in games like Counter-Strike and Dota.

The Challenge

Competitive gaming requires structured learning combined with real practice. Players needed a path from casual to competitive, with coaching, community, and tournament opportunities all in one place.

Target Market

Post-Soviet countries with strong esports culture and growing interest in professional gaming careers among young players.

Our Role

Product logic and architecture, complete design, and full-stack development of the platform.

1

Structured Courses

Video tutorials, theory modules, and practice exercises covering game mechanics, strategies, and competitive tactics.

2

Personal Coaching

One-on-one sessions with professional players who provide personalized feedback and guidance.

3

Gamification Layer

Achievement systems, skill ratings, and progression paths tailored specifically for gamers who already understand game mechanics.

4

Social & Team Elements

Team formation tools, internal tournaments, leagues, and competitive events that mirror real esports structure.

Technology

  • PHP Backend platform
  • React Interactive frontend
  • For coaching sessions
  • Tournament management system

Results & Impact

The platform became an entry point into esports for many aspiring players. Learning was tightly connected to real practice through teams, tournaments, and measurable performance growth.

Players could track their improvement through both platform metrics and actual tournament results, creating a complete learning-to-competition pipeline.

Corporate Gamification & Motivation Platform

Knowledge Sharing Through Content

Public blog featuring in-depth articles and real-world case studies on applying gamification principles in corporate environments. Content ranged from basic concepts to advanced implementation strategies.

Structured Learning Path

Closed, paid course on corporate gamification with progressive modules. Students learned theory, analyzed case studies, and completed practical exercises applying game mechanics to real business scenarios.

Practical Application

Progress tracking system with assignments focused on implementing gamification in students' own companies. Real-world application was built into the learning journey, not just theoretical knowledge.

The Challenge

An expert wanted to share deep knowledge about gamification and corporate motivation systems while building a business around this expertise. The platform needed to serve multiple purposes: content marketing through free articles, structured education through paid courses, and a foundation for consulting services.

Our Role

We handled the complete product lifecycle—concept development, technical architecture, design, and full development of both the public blog and private course platform.

Impact & Results

The platform became the foundation for a successful consulting practice. Free content attracted potential clients, while the structured course demonstrated expertise and methodology.

Students who completed the course went on to implement gamification systems in their own organizations, with measurable improvements in employee engagement and performance.

The platform served as both a marketing funnel and a delivery mechanism, supporting speaking engagements and corporate consulting work.

LMS for Multi-Stream Education & Sales Funnels

Connecting Learning to Sales and Marketing

We built a sophisticated Learning Management System for Isaac Pintosevich's Russian-speaking business education programs. The platform went beyond basic course delivery—it integrated deeply with CRM and marketing automation to create a complete funnel from first touch to purchase to ongoing engagement.

Market:Russian-speaking business education
Scale:Multiple product lines with different learning paths and pricing tiers
1

The Challenge

Manage multiple learning streams simultaneously while connecting each student's learning progress to sophisticated sales funnels. Different programs needed different paths, pricing, and sales approaches.

2

Platform Features

Classical LMS with courses, lessons, progress tracking, and separation between free preview content and paid full programs. Five distinct learning streams with different content and target audiences.

3

Marketing Integration

Deep integration with CRM and marketing automation. Email sequences triggered by specific learning behaviors. Sales calls scheduled based on student progress and engagement signals.

Automated Marketing Sequences

Warming Sequences

New students received automated email series introducing the instructor, building trust, and demonstrating value before purchase decisions.

Sales Sequences

Students who engaged with free content but hadn't purchased received targeted offers based on their specific interests and progress.

Support Sequences

Paying students received ongoing encouragement, additional resources, and upsell opportunities for advanced programs.

Our Role

Product owner on the client side—we defined requirements, designed architecture, and managed the development team throughout the build and launch process.

Results & Impact

The platform became the core of the entire sales and delivery funnel for multiple product lines. Learning progress directly informed sales strategy, and marketing automation reduced manual work while increasing conversion rates.

Corporate Onboarding & Learning Paths

100,000+ Employees at a Large Industrial Holding

We designed and implemented a comprehensive corporate onboarding and learning platform for a major Ukrainian industrial holding with over 100,000 employees. The challenge was transforming complex, scattered onboarding processes into clear digital journeys that new employees could navigate independently.

Problem Analysis

New employees faced overwhelming, unstructured onboarding. Critical information lived in emails, documents, and people's heads. HR and managers spent excessive time answering the same questions repeatedly.

Platform Build

Built integrated educational platform with task-based onboarding. Each step became a practical assignment with clear completion criteria. Progress unlocked next modules automatically.

1

Problem Analysis

New employees faced overwhelming, unstructured onboarding. Critical information lived in emails, documents, and people's heads. HR and managers spent excessive time answering the same questions repeatedly.

2

Solution Design

We mapped existing processes, identified bottlenecks, and designed role-based learning paths. Each role got customized onboarding with specific tasks, checkpoints, and success criteria.

3

Platform Build

Built integrated educational platform with task-based onboarding. Each step became a practical assignment with clear completion criteria. Progress unlocked next modules automatically.

4

Integration

Connected platform to corporate infrastructure—Azure ecosystem, Microsoft tools, internal chatbots, and AI assistants. Data flowed seamlessly across systems.

Key Platform Features

Key Platform Features

  • Role-based learning paths – Different onboarding journeys for different positions, departments, and seniority levels
  • Task-based progression – Each step is a practical assignment, not just reading. Completion requires demonstrating competency
  • Smart triggers – Next modules unlock automatically based on progress, role changes, or time in position
  • Microsoft ecosystem integration – Seamless connection to Azure, Teams, SharePoint, and other corporate tools
  • AI and chatbot support – Employees can ask questions and get instant answers from integrated AI assistants

Our Role & Technology

Role: Product manager and solution architect. We analyzed existing processes, converted them into digital workflows, designed the system architecture, and oversaw implementation.

Technology stack

  • Python (backend)
  • React (frontend)
  • Azure cloud infrastructure
  • Microsoft 365 integration
  • Corporate chatbots and AI tools

Results & Impact

Structured, unified onboarding : across the entire organization. New employees reach productivity faster. Significant reduction in time HR and managers spend on onboarding support.

Knowledge Management for Customer Support

Building a Knowledge Base That Works

We designed a knowledge management system for a corporate support center that goes far beyond a traditional "dump of articles." The challenge was delivering the right knowledge to the right people at exactly the right moment in their learning or work process.

Most knowledge bases fail because they treat all users the same. We implemented a cohort-based structure that segments knowledge by roles, experience levels, and areas of responsibility. This ensures support agents only see information relevant to their specific situation, dramatically reducing information overload.

Cohort-Based Knowledge Structure

Knowledge segmented by roles, experience levels, and responsibility zones. Each cohort of employees receives access to their specific content layer—beginners don't see advanced troubleshooting, specialists don't wade through basics.

Single Source of Truth

Centralized knowledge platform that eliminates duplicate, contradictory, or outdated information. When procedures change, updates happen once and propagate everywhere instantly.

Learning Paths Integration

Learning paths for new support agents built directly on top of the knowledge base. Training and daily work use the same information structure, creating seamless transition from learning to doing.

Our Role

We served as the architect of the knowledge structure and learning path design. This involved analyzing support workflows, interviewing experienced agents, mapping information needs, and designing the taxonomy and access control systems.

The key insight: knowledge management is not about technology—it's about understanding how people actually use information in their work.

Results & Impact

Faster onboarding

New support agents reach competency 40% faster

More consistent quality

Answers based on approved knowledge, not individual interpretation

Unified system

Training and daily work use the same knowledge base, eliminating disconnect between learning and practice

Continuous improvement

Gaps in knowledge become visible quickly, enabling rapid content updates

Niche Education & Peer-to-Peer Learning

Three Projects Demonstrating Different Approaches

1

Astrology Online School(Baltic Region)

Challenge Launch a specialized niche school without building custom software from scratch. The market was small but dedicated, and speed to market mattered more than custom features.

What we did Selected and configured a suitable third-party educational platform. Redesigned the course structure and learning logic to match astrology education patterns. Uploaded content, set up pricing tiers, and configured access levels.

Results Hundreds of students completed astrology programs successfully. The school got a scalable digital foundation that could grow without technical debt, enabling the founder to focus on teaching rather than technology.

2

Beyond Mountain — English School as Educational Lift

Market Students from Kyrgyzstan aiming for foreign universities.

Model Students and native speakers teach and mentor younger students—peer-to-peer knowledge transfer.

Challenge Not just teach English but help students enter foreign universities. Language learning was the means, not the end goal.

What we did Built digital infrastructure for group classes and structured programs. Created learning paths with one concrete outcome: admission to foreign universities.

Results Students received a clear path from local context to international education. Many successfully entered foreign universities.

3

UniAve — Students Helping Students Get into Colleges

Type Nonprofit, peer-to-peer platform. International market with focus on US and other foreign universities.

Challenge Turn the experience of admitted students into a scalable support system for future applicants.

What we built
  • Knowledge base on grants, financial aid, application requirements, and checklists
  • Peer-to-peer support for essays, applications, and interview preparation
  • Educational modules and step-by-step admission routes

Results Increased transparency of the admission process and real social impact for underrepresented students.

Streamer Academy — Battle-Style Education for Game Streamers

Joint Project with Major Mobile Operator

We created a hybrid online and offline educational program for aspiring gaming streamers—a competitive academy that combined structured learning with real-world competition.

Format: 25 young, ambitious talents competing for recognition and prizes while learning professional streaming skills.

01

Custom Streaming Platform

We built an educational platform tailored specifically for game streaming education—covering streaming software, content creation tools, audience engagement tactics, and platform-specific strategies.

02

Structured Training Program

Theory modules on streaming fundamentals combined with practical exercises. Students learned content creation, audience growth strategies, personal branding, and monetization approaches. Each module included hands-on streaming assignments.

03

Competitive Format

Academy structure with tasks, mentoring sessions, and battles between participants. Students competed on metrics like audience growth, content quality, and engagement. Top performers advanced through elimination rounds.

04

Hybrid Delivery

Online learning through the custom platform plus offline sessions for practice and networking. Students met in person for workshops, competitions, and final showcase events that attracted media attention.

Our Role

We designed the complete product and platform, handled all technical development, and structured the educational program format.

  • Platform architecture and development
  • Curriculum design for streaming education
  • Competition mechanics and scoring systems
  • Integration with streaming platforms for performance tracking

Results & Impact

Strong media case for the mobile operator in the gaming segment.

The program generated significant PR value and brand association with gaming culture.

Participants gained both professional skills and public exposure.

The winner received a comprehensive support package including equipment, marketing support, and ongoing mentorship.

Several participants went on to build successful streaming careers, validating the program’s educational approach.

Our Portfolio

Some of software solutions we have developed for our clients

Djooky

Djooky is a platform that enables music lovers to support the artists they love. Our team has been working on this project since early 2020, and we've already seen amazing results: 200,000 users from over 140 countries and a lot of positive feedback from users.
Custom Software Development
View project
Djooky, software development project

Petsensus

Petsensus is a mobile app designed for dog owners, enhancing socialization during walks. Users can easily view other dogs nearby, check their temperament details, and mark spots like broken glass or pet-friendly locations, creating safer and friendlier outdoor experiences.
Mobile App
View project
Petsensus, software development project

Voicer

Voicer is a customer feedback management system that assists businesses in coping with the growing number of customer reviews. With Voicer, you can collect and organize reviews in one place, analyze data to discover trends, and use that information to improve products and services.
Custom Software Development
View project
Voicer, software development project

BeyondMountain

BeyondMountain is an interactive e-learning platform offering comprehensive English courses tailored for users in Ukraine and Kyrgyzstan. It includes powerful course and test constructors, enabling educators to design highly customizable and engaging learning experiences.
Moai Learning Toolkit
View project
BeyondMountain, e-learning platform

YarnKids

YarnKids is a vibrant corporate website for a company specializing in children's education across Central America. The site effectively showcases their educational programs, methodology, and success stories, reflecting their commitment to fostering young talent.
Corporate website
View project
YarnKids, children's education platform

Realist

Realist is an innovative shooting range and event space that combines recreational shooting with comprehensive training courses. The facility offers a unique environment centered around firearms expertise, safety education, and engaging community events.
Corporate website
View project
Realist, shooting range and event space

Apetii

Apetii is a unified digital platform tailored for restaurant groups, enabling them to create personalized restaurant pages and showcase their menus. It serves as a centralized online space, simplifying menu management and enhancing customer engagement.
Custom Software Development
View project
Apetii, digital platform for restaurants

RambleOn

RambleOn is an interactive mobile app that gamifies user experiences by allowing them to collect virtual coins placed throughout real-world maps. Users can exchange these coins for discounts in an integrated marketplace, incentivizing exploration and customer loyalty.
Mobile App
RambleOn, gamification mobile app

4Service Group

4Service Group is a professional corporate website highlighting the company's expertise in mystery shopping and customer experience management. It effectively communicates their solutions for gathering insightful customer feedback and delivering detailed analytics to clients.
Corporate website
View project
4Service Group, corporate website

KoolYard

KoolYard is a specialized marketplace providing food and products tailored specifically for school communities. The platform connects students, parents, and educators with reliable vendors, streamlining purchases and fostering community interaction.
Moai Marketplace Toolkit
View project
KoolYard, marketplace for schools

SmartphoneKey

SmartphoneKey transforms your mobile device into a convenient digital intercom solution. This innovative app allows seamless, secure entry into residential buildings directly from smartphones, enhancing user convenience and building security.
Mobile App
SmartphoneKey, digital intercom app

Fresh & Furious

Fresh & Furious is an engaging website for a healthy food restaurant renowned for fast delivery service. The platform showcases its fresh menu offerings, emphasizing quick ordering processes, nutritional transparency, and commitment to wholesome eating.
Moai Restaurant Toolkit
View project
Fresh & Furious, healthy food restaurant

Dvrgnt.agency

Dvrgnt.agency is a creative production company dedicated to social values, specializing in crafting communication and creative strategies, as well as social and informational campaigns. The agency delivers high-quality production across various media, including commercials, social ads, music videos, and films, effectively blending creativity with social impact.
Corporate website
View project
Dvrgnt.agency, creative production company

Do you have an idea for a product?

We’re delighted to offer a free, no-obligation consultation to answer all your questions and give honest advice.

Schedule a free consultation

Let's Build Your Learning Platform

Ready to transform how your organization shares knowledge and delivers learning experiences? Let's start with a discovery call to understand your vision, technical requirements, and timeline.

During our discovery call, we'll:

  • Review your platform requirements and user needs
  • Discuss which EdTech Kit modules fit your use case
  • Outline a project timeline and investment range
  • Answer technical questions about architecture and integrations
  • Provide strategic recommendations based on our experience

Schedule Your Discovery Call

Share a few details about your project and we'll reach out within 24 hours to schedule a conversation.

Tell us about your project: