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What is the difference between UX and UI design?

UX (User Experience) and UI (User Interface) design are two sides of the same coin. UX design is concerned with how users interact with a product, whereas UI design focuses on visual aspects.

What is the difference between UX and UI design?

Areas of expertise

Our team understands that the experience you present to your users is what makes or breaks your product, so we take great care in our designs.

  • Mobile app design

    We provide mobile app UX/UI design services for the iOS and Android platforms. We take pride in being able to translate our clients’ ideas into functional designs that can win over new users and keep them engaged.

  • Web design

    Our team will work with you to develop a layout, color scheme and graphics that reflect your brand personality. You'll be able to see the design in progress, watch as it's put together so that we can make sure you're happy with what we're creating.

UX/UI design process

The UX/UI design process involves a lot of research, brainstorming, and iteration. Our team will work with you to implement the best solution for your business needs.

Research

We start with a deep understanding of your requirements. During this step, we will gather information about who will use your product and what problems they are trying to solve.

Competitor analysis

Your competitors can give you lots of information on what's working in your industry, how people react to certain things, and where there's room for improvement.

Ideation

During the ideation phase, we'll come up with a few concepts for what you want to build. Then we'll work together to narrow down those ideas and decide which one to move forward with.

Building information architecture

Information architecture is the backbone of UX/UI design. It includes the navigation, how they interact with the product, and how they can easily find what they need.

Creating user flow

The next step is to create a user flow, a diagram that shows how users interact with a product. It helps to understand how users will navigate through your product and where they are likely to get stuck.

Sketching

Sketches are quick drawings that help you get ideas down on paper so you can quickly evaluate them. This is where we'll explore different concepts and determine what's feasible for your project.

Wireframing

A wireframe is a simple, low-fidelity representation of the layout, which allows you to test whether your design ideas are working together before investing time and money on them.

Prototyping

Next comes prototyping—the process of building a functional version of your product's interface. We'll create an interactive prototype that allows us to test assumptions before going into development mode.

Usability testing

Usability testing involves giving a prototype version of your product to users who represent your target demographic and getting feedback from them.

Iteration

Iteration is the process of making changes to a product based on the results of testing. It's important to keep iterating on your design until it's just right.

Research

We start with a deep understanding of your requirements. During this step, we will gather information about who will use your product and what problems they are trying to solve.

Proud to Work With

We partner with global brands and fast-growing innovators to deliver software that works

4Service Group

4Service Group is a professional corporate website highlighting the company's expertise in mystery shopping and customer experience management. It effectively communicates their solutions for gathering insightful customer feedback and delivering detailed analytics to clients.

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4Service Group

Dvrgnt.agency

Dvrgnt.agency is a creative production company dedicated to social values, specializing in crafting communication and creative strategies, as well as social and informational campaigns. The agency delivers high-quality production across various media, including commercials, social ads, music videos, and films, effectively blending creativity with social impact.

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Dvrgnt.agency
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We’d be happy to answer any questions you may have

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